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Experiential Marketing

Federation Square: Dancing Santa

PROJECT: Dancing Santa



Using machine learning and body tracking technology, KASA developed an interactive experience to run during the 2019 Christmas period. Users would get their own Christmas character that would follow them around and encourage them to mimic dance moves. Users could position there character under falling presents to collect them. 

Through testing we learned a great deal about how crowds interact with these sorts of public experiences and were able to tailor the application to create an impactful and enjoyable attraction. The experience was so well-received that we’ve since developed an Easter and Halloween version, each time improving the design and adding new features.